TikTok is introducing a fresh option that allows them to cut down on the amount of AI-made content appearing in their streams. This move comes as the service announced that it currently hosts over 1 bn AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a global rollout. This development aligns with a increase in AI-generated material, fueled by recent content generation software.
The Broader AI Trend
It has been noted that nearly one in 10 of the quickest rising channels on a popular video site exclusively feature content made by AI. A significant portion of this content is considered low-quality AI content, a phrase for poor-quality, mass-produced content that is frequently nonsensical or surreal.
Our research shows that many people like content created using AI tools, ranging from computer-generated images to science explainers, and we intend to offer the community the option to see more or less of that, according to their own choices,” stated a company executive.
Volume and Proportions
TikTok announced that there are now over a billion videos on its service identified as made with AI. Collectively, over 100 million pieces of content are uploaded to the app daily, making AI content a limited part of its complete catalog.
User Control Features
Viewers will be capable of decrease or raise the volume of AI content they view by accessing the “manage topic” option in the application and choosing AI-made media. Additional categories that can already be modified under the setting cover news, style, beauty, and movement.
Content Labeling and Policies
TikTok’s guidelines oblige content makers to identify lifelike AI-made content, and it forbids malicious AI impersonations of celebrities or crisis events. Any believable AI-generated clip that is without a tag can be deleted under its community policies.
In addition, the service will from now on add an “AI-made” label to content produced via its proprietary AI systems, or identified by an collaborative effort for identifying AI-generated material. This step is aimed to help prevent users from seeking to circumvent the labeling process.
Responsible AI Funding
TikTok is also establishing a $2 million awareness program for experts and institutions to produce learning resources about using AI responsibly. This program will benefit educational bodies dedicated to educating computer science.
Platform Protection
TikTok has justified its content review process, following controversy over plans to make redundant numerous safety staff in the United Kingdom. It is planning to eliminate a significant number of roles in its trust and safety department in the UK capital, with trade unions and internet security professionals expressing worry that people are being substituted by AI moderation.
A company official explained that staff-based oversight would continue to be important, but AI can shield workers by removing the most harmful content prior to it is viewed by people. TikTok stated a 76% decrease in explicit and harmful content reviewed by content reviewers over the last 12 months due to reliance on its automated systems.
We believe it is crucial to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we further consider it’s extremely critical to minimize viewing of unsafe media as swiftly, which is where a significant AI assistance is really helping us work at speed.”
