"A household residing in north London seeks an exceptional and qualified educator to guide their youngest child on his initial journey to growing into an English gentleman."
When reading this advertisement, you might easily overlook the term "first-steps" as simple a turn of phrase.
However, it may be the crucial part of this distinctive job advert, as it aims to find a mentor for a one-year-old.
Numerous of responses have since been received since the unidentified family posted their call for the £180k-a-year tutor, who has to be "an exceptional individual".
Over the last few weeks, the advert has received notice in the media, with several wondering why?
Forward-Thinking Method
The CEO, CEO and founder of a global tutoring firm, which is helping the family in their quest, said that despite first doubt, he found the plan "visionary", and "innovative".
When he consulted the family, he said they understood the unusual nature of their request, and how young their son is.
But, they explained that they "were unwilling to delay any longer" to get a tutor, as they had postponed until their older child was five, and by that point "cultural bias had by then become established".
But what does the family indicate by "cultural leaning"?
It's "everything", the expert replied. "How you eat, the manner you speak".
He explained the firstborn had absorbed "really subtle, body language" from the family, and had assumed their cultural habits. The family explained to the consultant they did not want the same situation to repeat itself with their infant.
The plan: To hire a UK tutor, who must speak with RP, to guide the baby from day one.
Subtle Influence
"Much of the learning at the outset here is kind of absorbed naturally," said Adam.
It's by means of this natural absorption that the family are hoping the child will pick up the British traits they want to impart.
The consultant noted the tutor must be someone who studied at "prestigious academies – the same kinds of schools as the family hope to send their son to".
"The instructor simply needs to be the appropriate candidate, they'll be carrying out things they don't even know they're doing, effortlessly," he said.
Cost Not Relevant
The family explained to Adam the selected educator should preferably also have knowledge of or passion in horse riding, winter sports, creative fields and music so as to influence the child in a diverse set of passions.
Furthermore though, he said the family hoped the tutor to sign up the child on a range of courses so the child would be "horseback riding and learning an tool by the time they are about three years old".
In the family's perspective, helping their son grow into a "English gentleman" will lead to success and open doors.
"Considering the advantages and disadvantages of that, because it's undoubtedly a class statement," he adds.
But, notwithstanding all this tutelage in "Britishness", might the child adopt so-called cultural influence from the international family he is raised by in any case?
"Yes", answered Adam. "The parents know this could fail, but they've simply adopted the view of, 'we should try and let's go as soon as we can', because the cost of it is not relevant," he said.
Overly Optimistic
A number of in the tutoring industry who express similar doubts.
Another CEO, head and founder of a tutoring service, who supplies individual instructors, wrote that "the process of becoming bicultural, or indeed, becoming oneself, is something that must be lived into, not manufactured."
He noted that he had moved from China to the Britain at the age of 7 years old, and had been educated understanding and practicing dual heritages. He progressed to study at a prestigious UK institution.
"The idea that a single person can function as a representation of UK identity, an individual who can somehow transfer the attributes of a UK sophisticate upon a one-year-old child, appears naive and unfeasible," he stated.
"In my experience, employing a distinctly UK tutor from babyhood will will not necessarily achieve the goal they want.
"I did not have that kind of mentor, and nevertheless I have been privileged enough to enjoy many of the experiences they desire for their son."
He continued: "The fact is, self-identity cannot be forced from the outside influences; it must be selected, and it must come from within."
Purchasing UK Culture
Of course, Britishness is something Adam thinks can be instructed – and sold.
"I think the fact that the international society holds us in this regard is something that we should be cherishing|valuing|appreciating